“I shop therefore …..”
fabric, machine embroidery, clothing tags
For many women there is an irrational love of shopping that operates on many levels. Women have an intrinsic desire to look beautiful, dress up and look at lovely objects. Stores are very aware of the spaces they create which for a short time simulate a fantasy or a dream taking us out of our ordinary lives allowing women to make their own choices and decisions. This is a very intoxicating and liberating feeling. We want to touch the clothing and flick through racks to find the what we most desire. When successful this treasure hunt makes us very happy and has a mood elevating effect.